![]() The others are called pages and workspaces. They can make work seamlessly with their other tools," said Tom Arbuthnot, co-founder of Teams training firm Empowering.Cloud.Ĭomponents are one of three features in Loop that help workers find and share information. Loop's tight integration with 365, which had 345 million paid seats as of April, reduces training because many workers are familiar with the suite's applications. Components resemble the content building blocks in Google Workspace's smart canvas. If team members edit a component in one place, their co-workers can see the change immediately and always work from the latest revision. Microsoft Loop's workspace shows all the files and pages relevant to a work project. A worker, for example, can email a component in Outlook or send one in a chat message in Teams. Loop components are snippets of content that people can share across Microsoft applications. However, the products lack Loop's integration with 365, exemplified in a feature Microsoft calls components. Users of the note-taking tool Notion can edit text, lists and spreadsheets in real time. Whiteboard providers Miro and Mural sell their offerings as collaborative spaces where images, videos and files can coexist. Outside of Microsoft, Loop isn't unique, as many vendors offer products that organize various content in the same location. ![]() "It's actually one of the key drivers of burnout because it prevents people from being successful every day," he said. The frustration from spending hours hunting for work-critical content can increase employee dissatisfaction, Forrester Research analyst Andrew Hewitt said. Consulting firm McKinsey & Company found that office workers on average spent 20% of their week seeking internal information. In 2021, 451 Research surveyed 502 workers and found that nearly 30% spent so much time searching for data in various applications that it became an obstacle to their jobs, according to Raul Castanon, a 451 senior research analyst. Productivity falls when workers can't find crucial information easily. "Our intent is to reduce friction in the process of creation, collaboration and communication," said Daniel Vargas, Microsoft's senior director of product marketing. In short, Microsoft wants Loop to become the collaboration hub for 365, replacing alternatives from third-party vendors. Microsoft plans to solve the customer problem this year with Loop, a whiteboard-like program for saving and co-editing lists, text, spreadsheets and forms.
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